{"id":570357,"date":"2025-10-06T07:09:55","date_gmt":"2025-10-06T06:09:55","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=570357"},"modified":"2025-10-03T13:10:12","modified_gmt":"2025-10-03T12:10:12","slug":"wealthkernel-taps-yeeld-to-bring-ai-powered-investing-to-consumers","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/wealthkernel-taps-yeeld-to-bring-ai-powered-investing-to-consumers\/","title":{"rendered":"WealthKernel taps Yeeld to bring AI-powered investing to consumers"},"content":{"rendered":"<p data-start=\"242\" data-end=\"516\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-535012 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2022\/05\/ibs_WealthKernel-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2022\/05\/ibs_WealthKernel-300x300.png 300w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2022\/05\/ibs_WealthKernel-150x150.png 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2022\/05\/ibs_WealthKernel-100x100.png 100w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2022\/05\/ibs_WealthKernel.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"242\" data-end=\"516\"><a href=\"https:\/\/www.wealthkernel.com\/\">WealthKernel<\/a> has partnered with Yeeld, an AI-powered financial assistant designed to simplify money management and empower users to take control of their finances.<\/p>\n<p data-start=\"518\" data-end=\"975\">For millions of UK adults, managing personal finances remains a complex and fragmented experience. According to a 2024 FCA study, around 6.5 million individuals report very low confidence in managing money, while 26% have never received formal guidance on financial planning. This financial confidence gap directly impacts wealth accumulation, with research showing that those who are financially confident are more likely to save and invest consistently.<\/p>\n<p data-start=\"977\" data-end=\"1435\">Yeeld addresses this challenge with its all-in-one app, combining proprietary AI with open banking data to provide actionable insights into spending, saving, and investing. The platform analyses user behaviour, creates personalised budgets, and benchmarks financial habits against anonymised peer data. It also offers dedicated accounts, Visa cards, and cashback rewards, delivering a comprehensive, customer-centric solution for everyday money management.<\/p>\n<p data-start=\"1437\" data-end=\"1750\">Through the partnership, Yeeld will integrate WealthKernel\u2019s API-first infrastructure, leveraging account wrappers such as ISAs, GIAs, and SIPPs. Operating as an Appointed Representative of WealthKernel, Yeeld will also benefit from WealthKernel\u2019s regulatory licence, supporting planned expansion across Europe.<\/p>\n<p data-start=\"1752\" data-end=\"2119\"><strong>Preston Brown, CEO of Yeeld,<\/strong> commented, \u201cWe set out to build an AI-powered financial assistant that helps people truly understand their money and build smarter habits. Partnering with WealthKernel gives us the regulated investment infrastructure to deliver ISAs, GIAs, and SIPPs with confidence \u2014 creating a simpler, more empowering experience for our customers.\u201d<\/p>\n<p data-start=\"2121\" data-end=\"2420\"><strong>Karan Shanmugarajah, CEO of WealthKernel,<\/strong> added, \u201cInstead of relying on outdated budgeting tools, Yeeld is giving users a smarter and simpler way to save and build wealth passively. We\u2019re excited to partner with businesses like Yeeld that make financial well-being more accessible for everyone.\u201d<\/p>\n","protected":false},"author":35851,"featured_media":535012,"parent":0,"template":"","categories":[11395,11381,41695,41779,11382,11368,11375,11376,42764,11384,11397],"tags":[12663,11649,12004,11438,11409,12472,11769,11515,11406],"class_list":["post-570357","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-analytics","category-artificial-intelligence","category-banking-as-a-service-baas","category-banktech","category-cloud","category-core-banking","category-cybersecurity","category-digital-banking","category-digital-payments","category-payments","category-saas","tag-ai","tag-digital-banking","tag-digital-lending","tag-digital-payments","tag-digital-transformation","tag-financial-inclusion","tag-financial-institutions","tag-fintech","tag-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WealthKernel taps Yeeld to bring AI-powered investing to consumers - IBS Intelligence<\/title>\n<meta name=\"description\" content=\"WealthKernel has partnered with Yeeld, an AI-powered financial assistant designed to simplify money management and empower users\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/wealthkernel-taps-yeeld-to-bring-ai-powered-investing-to-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WealthKernel taps Yeeld to bring AI-powered investing to consumers\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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