{"id":569798,"date":"2025-09-16T11:14:34","date_gmt":"2025-09-16T10:14:34","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=leadership-interview&p=569798"},"modified":"2025-09-16T11:25:52","modified_gmt":"2025-09-16T10:25:52","slug":"modular-cloud-native-and-digital-first-udeet-bhagat-senior-vice-president-arttha-banking-apmea-puresoftware","status":"publish","type":"leadership-interview","link":"https:\/\/ibsintelligence.com\/leadership-interview\/modular-cloud-native-and-digital-first-udeet-bhagat-senior-vice-president-arttha-banking-apmea-puresoftware\/","title":{"rendered":"Modular, cloud-native, and digital-first, Udeet Bhagat, Senior Vice President – Arttha Banking & APMEA, PureSoftware"},"content":{"rendered":"
\"\"
Udeet Bhagat, Senior Vice President – Arttha Banking & APMEA, PureSoftware<\/figcaption><\/figure>\n

PureSoftware<\/a> celebrated twice over at the IBSi Digital Banking Awards 2025. In this interview, Udeet Bhagat of PureSoftware reveals the secrets of the company\u2019s successes.<\/p>\n

Udeet Bhagat, Senior Vice President – Arttha Banking & APMEA for PureSoftware, talks to IBS Intelligence about the company\u2019s solutions and the importance of ensuring the company\u2019s solutions are scalable, agile, and inclusive. He begins our conversation by explaining how PureSoftware is empowering banks and FinTechs worldwide in the areas of digital client onboarding and loan origination. \u201cAt PureSoftware, we\u2019re helping banks and FinTechs worldwide accelerate their digital transformation journeys through Arttha, our flagship cloud-native, modular platform built for the future of banking. Arttha empowers institutions to streamline digital client onboarding and loan origination with configurable workflows, mobile-first interfaces, and seamless integrations that ensure speed, compliance, and scale.<\/p>\n

\u201cThrough Arttha, financial institutions can offer end-to-end digital onboarding with features like intelligent document processing, eKYC, and biometric authentication \u2013 significantly reducing onboarding time and operational overhead. For loan origination, our platform enables a fully digital lifecycle from application intake to credit evaluation, approval, disbursement, and servicing.<\/p>\n

\u201cLooking ahead, we are actively working to embed AI capabilities into Arttha\u2019s onboarding and lending modules \u2013 including AI-led credit scoring, document operations automation, and risk profiling. These enhancements will further empower banks to make faster, smarter, and more inclusive lending decisions, especially in underbanked markets.<\/p>\n

\u201cWith over 3 billion annual transactions for 150 million+ users and 10 million+ merchants across 20+ markets, Arttha is already delivering impact at scale \u2013 and is future-ready to embrace the next wave of intelligent banking transformation.\u201d<\/p>\n

PureSoftware won dual awards at the IBSi Digital Banking Awards \u2013 what was behind your success?<\/strong><\/p>\n

\u201cWinning dual honours at the IBSi Digital Banking Awards 2025 is a proud moment for us and a testament to the real-world impact of our platform, Arttha, in driving digital banking transformation globally. Behind this success is a clear and consistent vision \u2013 to empower financial institutions with modular, cloud-native, and digital-first solutions that are scalable, agile, and inclusive.<\/p>\n

\u201cOur award-winning implementations showcased Arttha\u2019s ability to deliver fully digital onboarding and loan origination journeys that are not only efficient but also tailored to local market needs. What set us apart was our deep understanding of regional dynamics \u2013 especially in Africa and Southeast Asia, where we\u2019ve helped banks and FinTechs launch in very short timeframes, reach underserved populations, and launch innovative financial products with ease.<\/p>\n

\u201cAnother key factor is our collaborative approach. We don\u2019t just deliver the platform \u2013 we work closely with our clients to shape strategy, ensure compliance, and co-create solutions that drive measurable business outcomes. This, combined with our expanding global footprint across India, the Middle East, and the Americas, positions PureSoftware and Arttha as trusted partners in the future of digital finance.<\/p>\n

\u201cUltimately, these awards reflect the success of our clients \u2013 and our commitment to building a smarter, more connected financial ecosystem.\u201d<\/p>\n

With Arttha powering digital onboarding and lending across diverse geographies, how does PureSoftware balance the play between hyper-local compliance requirements and the scalability of AI-driven models in real-time onboarding?<\/strong><\/p>\n

\u201cThat\u2019s a critical question \u2013 and it speaks to how we\u2019ve architected Arttha from day one: not just as a product, but as a composable digital banking platform designed for global scale with local nuance.<\/p>\n

\u201cWe\u2019ve built the platform to be AI-ready, with future enhancements planned around intelligent onboarding, automated credit scoring, and fraud detection. A major focus in this roadmap is ensuring that as we integrate AI, it can scale across diverse regulatory environments.<\/p>\n

\u201cWe recognise that what\u2019s permissible in India may differ from Kenya, and what works in the UAE may require changes in Indonesia. To address this, Arttha already supports region-specific policy engines and configurable compliance workflows that allow banks to localise onboarding and lending journeys based on jurisdictional requirements \u2013 such as KYC\/AML thresholds, consent management, and document standards \u2013 without modifying the platform\u2019s core.<\/p>\n

\u201cAs we prepare to roll out AI capabilities, we\u2019re designing a governance framework that will decouple AI decisioning from compliance logic. This will ensure that AI models can deliver consistent benefits \u2013 like real-time KYC or risk scoring \u2013 while being governed by local controls on data residency, biometrics, and regulatory oversight.<\/p>\n

\u201cUltimately, our vision is to make scalable, AI-enabled onboarding and lending a reality for every market \u2013 whether it\u2019s India, the Philippines, or Ghana \u2013 by embedding flexibility, compliance, and performance into the platform\u2019s core. With Arttha, banks won\u2019t have to choose between innovation and regulation \u2013 they\u2019ll get both.\u201d<\/p>\n

As Arttha expands deeper into emerging markets, how are you evolving your AI architecture to integrate unconventional data sources \u2013 like telco data, psychometrics, or mobile money trails \u2013 for real-time loan origination in low-data environments?<\/strong><\/p>\n

\u201cAs we deepen our presence across emerging markets, we recognise that traditional credit histories alone no longer define creditworthiness. That\u2019s why we\u2019re evolving Arttha\u2019s architecture to support the future integration of AI models that can responsibly leverage alternative, consent-based data \u2013 such as mobile money activity, telco usage, and digital transaction patterns.<\/p>\n

\u201cArttha is already equipped to ingest and contextualise these unconventional data sources, laying the groundwork for inclusive credit assessments. Our approach is to enhance \u2013 not replace \u2013
\ntraditional underwriting, enabling lenders to build more holistic, explainable risk profiles, even in data-scarce environments.<\/p>\n

\u201cLooking ahead, our focus is on making real-time, intelligent lending a reality \u2013 tailored to the unique financial behaviours and ecosystems of every market we serve.\u201d<\/p>\n

In a future which is rapidly evolving, how do you ensure that your products stay competitive?<\/strong><\/p>\n

\u201cStaying competitive in a rapidly evolving landscape requires more than innovation \u2013 it demands anticipation. At PureSoftware, we design Arttha to be inherently agile: cloud-native, modular, and API-first, which means we can respond quickly to regulatory shifts, customer needs, and technological advancements.<\/p>\n

\u201cBut more importantly, we stay close to the ground \u2013 partnering with financial institutions across geographies, listening to end-users, and continuously refining our roadmap based on real-world impact. Our focus on AI, embedded finance, and data-driven personalisation ensures we\u2019re not just reacting to trends \u2013 we\u2019re helping shape them.<\/p>\n

\u201cTo future-proof our competitiveness, we invest heavily in R&D, interoperability, and compliance frameworks, so that every new capability we introduce is both forward-looking and market-ready.<\/p>\n

\u201cIn short, our approach is simple: build products that evolve as fast as our customers\u2019 expectations\u2014and sometimes faster.\u201d<\/p>\n

\u201cAt PureSoftware, our mission with Arttha has always been clear\u2013 to empower financial institutions with a platform that\u2019s globally scalable yet deeply local. As we continue to expand across emerging markets, we\u2019re laying the foundation for AI-driven innovation that\u2019s inclusive, responsible, and tailored to regional realities. Whether it\u2019s digital onboarding, lending, payments or core banking, we\u2019re helping banks and fintechs deliver smarter, faster, and fully compliant customer journeys \u2013 today and into the future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

PureSoftware celebrated twice over at the IBSi Digital Banking Awards 2025. In this interview, Udeet Bhagat of PureSoftware reveals the secrets of the company\u2019s successes. Udeet Bhagat, Senior Vice President – Arttha Banking & APMEA for PureSoftware, talks to IBS Intelligence about the company\u2019s solutions and the importance of ensuring the company\u2019s solutions are scalable, […]<\/p>\n","protected":false},"author":12,"featured_media":570123,"template":"","categories":[11395],"tags":[11649,12004,11438,11409,12472,11769,11549,11515],"class_list":["post-569798","leadership-interview","type-leadership-interview","status-publish","has-post-thumbnail","hentry","category-analytics","tag-digital-banking","tag-digital-lending","tag-digital-payments","tag-digital-transformation","tag-financial-inclusion","tag-financial-institutions","tag-financial-services","tag-fintech"],"acf":[],"yoast_head":"\nModular, cloud-native, and digital-first, Udeet Bhagat, Senior Vice President - Arttha Banking & APMEA, PureSoftware - IBS Intelligence<\/title>\n<meta name=\"description\" content=\"PureSoftware celebrated twice over at the IBSi Digital Banking Awards 2025. 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