{"id":569711,"date":"2025-08-20T10:11:09","date_gmt":"2025-08-20T09:11:09","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=569711"},"modified":"2025-08-21T11:25:13","modified_gmt":"2025-08-21T10:25:13","slug":"latams-saas-market-set-to-double-by-2027-as-digital-payments-surge-study-shows","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/latams-saas-market-set-to-double-by-2027-as-digital-payments-surge-study-shows\/","title":{"rendered":"LatAm\u2019s SaaS market set to double by 2027 as digital payments surge, study shows"},"content":{"rendered":"<ul>\n<li><em><span style=\"font-style: inherit;font-weight: inherit\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-564685 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/10\/SAAS-RESEARCH.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/10\/SAAS-RESEARCH.jpg 300w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/10\/SAAS-RESEARCH-150x150.jpg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/10\/SAAS-RESEARCH-100x100.jpg 100w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Latin America&#8217;s SaaS market is the fastest-growing in the world, outpacing Asia, Europe, and North America<\/span><\/em><\/li>\n<li><em><span style=\"font-style: inherit;font-weight: inherit\">The SaaS sector in Brazil, Latin America&#8217;s largest market, is projected to reach $22 billion within two years<\/span><\/em><\/li>\n<li><em><span style=\"font-style: inherit;font-weight: inherit\">Pix, Brazil\u2019s instant payment method, drives 61% of revenue for SaaS merchants using EBANX in the country<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"font-style: inherit;font-weight: inherit\">Exclusive data revealed by\u00a0<\/span><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftracking.us.nylas.com%2Fl%2F28cb347b2d224b9c86f99f15821f8a79%2F0%2F4d4c783f6eff9b84e06bacff5f98222ef1f95fd33c9ece6fcdb0d0bd410a6904%3Fcache_buster%3D1755606397&amp;data=05%7C02%7CPujaS%40ibsintelligence.com%7C2bbb02b02741455f2b4a08dddfb67852%7C0cdba5fc7bed462c895fb775bcc3b06b%7C0%7C0%7C638912697016284472%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=Ud5%2BUDKadTarui2o4Os%2BV21BQWrugcS3ABt6oGVyICU%3D&amp;reserved=0\" data-auth=\"NotApplicable\" data-linkindex=\"2\"><strong><span style=\"font-style: inherit;font-weight: inherit\">EBANX<\/span><\/strong><\/a><span style=\"font-style: inherit\">, a global technology company specialising in payment services for emerging markets, shows that Latin America\u2019s Software as a Service (SaaS) market is<strong><span style=\"font-style: inherit;font-weight: inherit\">\u00a0<\/span><\/strong>projected to reach $46 billion<strong><span style=\"font-style: inherit;font-weight: inherit\">\u00a0<\/span><\/strong>in 2027, more than doubling from $22 billion in 2023, according to Payments and Commerce Market Intelligence data sourced by EBANX.\u00a0<\/span><\/p>\n<p><em><span style=\"font-style: inherit\">\u201cThe rapid growth of the SaaS sector reflects a major shift in how Latin Americans work, learn, and live in the digital economy,\u201d\u00a0<\/span><\/em><span style=\"font-style: inherit\">stated\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">Marie-Elise Droga<\/span><\/strong>, CRO at EBANX.<em>\u00a0\u201cBusinesses of all sizes are adopting SaaS to stay competitive and scale efficiently, while consumers increasingly turn to digital services for productivity, entertainment, education, financial management, and more,\u201d<\/em>\u00a0she added.<\/span><\/p>\n<p><span style=\"font-style: inherit\">Latin America\u2019s SaaS sector is the fastest-growing in the world, registering an expansion rate of nearly 23% in 2024, above the global average (17%), and Europe (19%), North America (17%), and Asia (16%). EBANX\u2019s analysis draws on figures from Statista and PCMI.<\/span><\/p>\n<p><strong><span style=\"font-style: inherit;font-weight: inherit\">Droga<\/span><\/strong><span style=\"font-style: inherit\">\u00a0explained that the key to success in Latin America lies in offering the right mix of payment options, combining traditional methods like credit and debit cards with alternative solutions such as digital wallets and instant payment systems.\u00a0<em>\u201cCompanies that understand and leverage this diversity of preferences are the ones capturing the full potential of this booming market.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-style: inherit\">Credit cards, for instance, drive the\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">highest payment frequency<\/span><\/strong>\u00a0among EBANX\u2019s SaaS merchants in Brazil, Mexico, Colombia, and Peru, with users making around four purchases per year with the same merchant. Meanwhile, with Boleto Banc\u00e1rio and Sencillito, bank slips payable online or offline, SaaS companies achieve the\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">highest average order values<\/span><\/strong>\u00a0in Brazil and Chile, respectively. Other APMs like Nequi in Colombia and Pix in Brazil show the\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">strongest customer loyalty<\/span><\/strong>, with 95% of their users relying solely on these payment methods for SaaS purchases.<\/span><\/p>\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftracking.us.nylas.com%2Fl%2F28cb347b2d224b9c86f99f15821f8a79%2F1%2F5c6bec440a42d9fcca601d3fe688e56c85e0c662bdb0c48a9b2476294bf23a9d%3Fcache_buster%3D1755606397&amp;data=05%7C02%7CPujaS%40ibsintelligence.com%7C2bbb02b02741455f2b4a08dddfb67852%7C0cdba5fc7bed462c895fb775bcc3b06b%7C0%7C0%7C638912697016336089%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=VvnTPK%2Fm%2BBuGnxuk3z4BWXxSz9pnaEVfhy%2BMLZ80yXc%3D&amp;reserved=0\" data-auth=\"NotApplicable\" data-linkindex=\"3\"><strong><span style=\"font-style: inherit;font-weight: inherit\">Canva<\/span><\/strong><\/a><span style=\"font-style: inherit\">, a global visual communication platform, adopted a business strategy for Latin America with EBANX\u2019s localised payment solutions in 11 countries across the region, including Brazil, Mexico, Colombia, Chile, and Peru. Their objective is to deliver a tailored customer experience in each of these countries by offering methods such as digital wallets, instant payments, as well as credit and debit cards, covering installments and cards from national brands.<\/span><\/p>\n<p><span style=\"font-style: inherit\">\u201c<em>Latin America plays an important role in Canva\u2019s growth, representing a significant share of our global user base and results. That\u2019s why we\u2019re doubling down on delivering a truly local experience \u2014 from language to design templates to payment options. By offering flexible, locally relevant payment methods, we\u2019re making it easier for more people to access our premium features and unlock the full value of Canva<\/em>,\u201d said\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">Felipe Godoy<\/span><\/strong>, International Growth Marketing Lead LATAM at Canva.<\/span><\/p>\n<p><span style=\"font-style: inherit\">Another SaaS giant that recognises Latin America as a business growth opportunity is\u00a0<\/span><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fmonday.com%2F&amp;data=05%7C02%7CPujaS%40ibsintelligence.com%7C2bbb02b02741455f2b4a08dddfb67852%7C0cdba5fc7bed462c895fb775bcc3b06b%7C0%7C0%7C638912697016383054%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=ffAdkY77Uvp5WCQDF7OAluJSlq6LdbWzHD%2F4x1crKII%3D&amp;reserved=0\" data-auth=\"NotApplicable\" data-linkindex=\"4\"><strong><span style=\"font-style: inherit;font-weight: inherit\">monday.com<\/span><\/strong><\/a><span style=\"font-style: inherit\">, the global software company that transforms how businesses run.\u00a0<\/span><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftracking.us.nylas.com%2Fl%2F28cb347b2d224b9c86f99f15821f8a79%2F2%2Fd00d842de01d40d3fefb53835aed14daf79fe9a8001ab3a87d3f8c3825177bf5%3Fcache_buster%3D1755606397&amp;data=05%7C02%7CPujaS%40ibsintelligence.com%7C2bbb02b02741455f2b4a08dddfb67852%7C0cdba5fc7bed462c895fb775bcc3b06b%7C0%7C0%7C638912697016432492%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=L9yNIV91ynMhmNSdbV0IRxxEaIwaUHqCyu18K7CkzAU%3D&amp;reserved=0\" data-auth=\"NotApplicable\" data-linkindex=\"5\"><span style=\"font-style: inherit\">Data<\/span><\/a><span style=\"font-style: inherit\">\u00a0shared by EBANX shows that offering a payment mix with credit card installments and Boleto Banc\u00e1rio boosted their presence in Brazil, with an average ticket above $9,000 in the country. Over the past three years, the company has experienced an average annual growth of 41% in Total Payment Volume (TPV) through EBANX.<\/span><\/p>\n<p><strong><span style=\"font-style: inherit;font-weight: inherit\">Pix fuels SaaS growth and digital inclusion in Brazil<\/span><\/strong><\/p>\n<p><span style=\"font-style: inherit\">Brazil drives the SaaS expansion in Latin America and the rapid adoption of Pix, used by 93% of its adult population. The instant, no-cost payment system has played a central role in driving financial inclusion, enabling millions to start using digital services.\u00a0<span style=\"font-style: inherit\">Among SaaS merchants offering Pix through EBANX, the method now accounts for 61% of their revenue in Brazil.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Ftracking.us.nylas.com%2Fl%2F28cb347b2d224b9c86f99f15821f8a79%2F3%2Fbac032f0738a2180756c3b8e150e375963d214569229ff18eacc3f9ec0c9ad82%3Fcache_buster%3D1755606397&amp;data=05%7C02%7CPujaS%40ibsintelligence.com%7C2bbb02b02741455f2b4a08dddfb67852%7C0cdba5fc7bed462c895fb775bcc3b06b%7C0%7C0%7C638912697016490622%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=aDJXjkydRiW7x5r4KR%2FrWMVnq5SrS6Vr0CjEkAzWTgM%3D&amp;reserved=0\" data-auth=\"NotApplicable\" data-linkindex=\"6\"><strong><span style=\"font-style: inherit;font-weight: inherit\">Pix Autom\u00e1tico<\/span><\/strong><\/a><span style=\"font-style: inherit\">, a new feature that went into operation in June, is estimated to further boost the SaaS companies\u2019 sales by enabling recurring payments, a billing method widely used across the sector. Just like Latin America as a whole,\u00a0<strong><span style=\"font-style: inherit;font-weight: inherit\">Brazil is also projected to double its market by 2027<\/span><\/strong>, reaching alone $22 billion, at a growth rate of 15% per year, based on PCMI.<\/span><\/p>\n","protected":false},"author":35621,"featured_media":564685,"parent":0,"template":"","categories":[11395],"tags":[12663,13687,11409,13686,11549,21391,13949,12572,11416],"class_list":["post-569711","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-analytics","tag-ai","tag-brazil","tag-digital-transformation","tag-ebanx","tag-financial-services","tag-fintech-news","tag-latin-america","tag-saas","tag-usa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LatAm\u2019s SaaS market set to double by 2027 as digital payments surge, study shows<\/title>\n<meta name=\"description\" content=\"Latin America&#039;s SaaS market is the fastest-growing in the world, outpacing Asia, Europe, and North America\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/latams-saas-market-set-to-double-by-2027-as-digital-payments-surge-study-shows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LatAm\u2019s SaaS market set to double by 2027 as digital payments surge, study shows\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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