{"id":568835,"date":"2025-06-24T10:07:01","date_gmt":"2025-06-24T09:07:01","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=568835"},"modified":"2025-06-24T12:03:29","modified_gmt":"2025-06-24T11:03:29","slug":"amazon-buys-3-95-stake-in-egypt-based-fintech-valu","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/amazon-buys-3-95-stake-in-egypt-based-fintech-valu\/","title":{"rendered":"Amazon buys 3.95% stake in Egypt-based FinTech Valu"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-568836 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2025\/06\/valuegypt_logo.jpg\" alt=\"Valu\" width=\"200\" height=\"200\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2025\/06\/valuegypt_logo.jpg 200w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2025\/06\/valuegypt_logo-150x150.jpg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2025\/06\/valuegypt_logo-100x100.jpg 100w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><a href=\"https:\/\/www.valu.com.eg\/#\">Valu<\/a> has secured a 3.95% equity investment from Amazon via the Egyptian Exchange, advancing <a href=\"https:\/\/ibsintelligence.com\/ibsi-news\/tbc-bank-secures-12-5m-from-triple-jump-to-boost-sme-lending\/\">FinTech<\/a> innovation and financial inclusion in MENA.<\/p>\n<p>Following regulatory approvals, Amazon will hold approximately 3.95% of Valu\u2019s shares, formalising its exercise of an option agreement signed with EFG Holding in May 2022. The agreement initially involved a $10 million investment in global depository receipts (GDRs) of the EGX-listed EFG Holding, with the right to convert into a direct stake in Valu.<\/p>\n<p>The transaction has been executed via a block trade mechanism during Valu\u2019s inaugural trading session on the Egyptian Exchange (EGX), which was scheduled on 23 June 2025, at a share price of EGP 6.04.<\/p>\n<p>Valu&#8217;s is a customer-centric, digitally native solutions that span Buy-Now-Pay-Later (BNPL), lifestyle financing, and merchant services. The partnership with Amazon, marks a powerful convergence of retail innovation and next-generation financial services.<\/p>\n<p><strong>Karim Awad, Group CEO of EFG Holding,<\/strong> said, \u201cThis milestone reinforces our strategic vision of building agile, scalable, and high-impact platforms. We are proud to partner with Amazon in this journey and remain committed to maximising long-term value for our shareholders and customers.\u201d<\/p>\n<p><strong>Walid Hassouna, CEO of Valu,<\/strong> said, \u201cOur partnership with Amazon is a testament to Valu\u2019s success in delivering accessible, tech-enabled financial solutions. We continue to transform the way individuals and businesses engage with financial services, simplifying experiences and unlocking economic opportunities.\u201d<\/p>\n<p>With a shared emphasis on data-driven decision-making, operational agility, and inclusive financial empowerment, both companies are aligned in their pursuit of reshaping the future of finance in the region.<\/p>\n<p>EFG Hermes acted as sole financial advisor to EFG Holding and Valu on the transaction, ensuring strategic execution aligned with market and shareholder interests.<\/p>\n<p>As Valu embarks on this new chapter as a publicly listed FinTech trailblazer, the collaboration with Amazon positions it at the vanguard of a more connected, inclusive, and digitally optimized financial future.<\/p>\n","protected":false},"author":35851,"featured_media":568836,"parent":0,"template":"","categories":[11395,11381,41695,41779,29445,11376,42764,11379,35279,11384],"tags":[11437,11668,11649,12004,11438,12421,11515,50239,12801,23077],"class_list":["post-568835","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-analytics","category-artificial-intelligence","category-banking-as-a-service-baas","category-banktech","category-cards-management","category-digital-banking","category-digital-payments","category-lending","category-loans","category-payments","tag-amazon","tag-cross-border-payments","tag-digital-banking","tag-digital-lending","tag-digital-payments","tag-egypt","tag-fintech","tag-lifestyle","tag-payments","tag-valu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valu debuts on EGX with Amazon as strategic investor<\/title>\n<meta name=\"description\" content=\"Valu has secured a 3.95% equity investment from Amazon via the Egyptian Exchange, advancing FinTech innovation and financial inclusion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/amazon-buys-3-95-stake-in-egypt-based-fintech-valu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon buys 3.95% stake in Egypt-based FinTech Valu\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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