{"id":565743,"date":"2024-12-18T06:58:30","date_gmt":"2024-12-18T05:58:30","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=565743"},"modified":"2024-12-18T06:58:30","modified_gmt":"2024-12-18T05:58:30","slug":"mastercard-bank-of-punjab-team-to-enhance-digital-solutions","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/mastercard-bank-of-punjab-team-to-enhance-digital-solutions\/","title":{"rendered":"Mastercard &amp; Bank of Punjab team to enhance digital solutions"},"content":{"rendered":"<p><a href=\"https:\/\/www.mastercard.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-555810 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/02\/thebankofpunjab_logo.jpg\" alt=\"BOP, Bank of Punjab, Mastercard, Commercial digital payments, APAC News, Payments Technology, card Payments, B2B payments, Payments solutions, Payments as a service, Pakistan Fintech News, FinTech Solutions,  Digital Technology, \" width=\"176\" height=\"176\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/02\/thebankofpunjab_logo.jpg 200w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/02\/thebankofpunjab_logo-150x150.jpg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2024\/02\/thebankofpunjab_logo-100x100.jpg 100w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/>Mastercard<\/a> has joined forces with the <a href=\"http:\/\/www.bop.com.pk\/\">Bank of Punjab (BOP)<\/a> to enhance the bank\u2019s proposition across consumer debit and credit, affluent portfolio, and loyalty offerings. The collaboration seeks to transform the bank\u2019s digital ecosystem and its customers\u2019 digital experience.<\/p>\n<p>Customers of BOP\u2019s priority<a href=\"https:\/\/ibsintelligence.com\/ibsi-news\/philippines-tyme-group-raises-150m-in-series-d-from-latams-nubank\/\"> banking program<\/a>, KHAAS, will now benefit from Mastercard\u2019s World and World Elite cards. Under this partnership, the bank will expand into new affluent segments with revised customer value propositions (CVP) and products, aiming to establish KHAAS as the country\u2019s preferred priority program for affluent and high-net-worth individuals (HNIs). The collaboration will also see the launch of Islamic credit cards to address the high demand for Islamic banking payment solutions in Pakistan.<\/p>\n<p>In addition, BOP will introduce an enterprise-wide loyalty program, Pay with Rewards, and Mastercard Rewards Solutions that will span multiple products and segments and use Mastercard&#8217;s global expertise. Pay with Rewards is a digital experience that allows cardholders to spend loyalty points like cash at the time of purchase for instant, seamless rewards redemption.<\/p>\n<p>The partners will collaborate to improve BOP\u2019s mobile app, digiBOP\u2019s user interface (UI), and user experience (UX) by leveraging Mastercard Digital Spark Lab. This immersive innovation platform combines the latest digital technologies, design thinking, and UX expertise.<\/p>\n<p>Other areas of collaboration include transit payments, Mastercard Gateway, and low-cost acceptance. Mastercard and BOP have also partnered on the <a href=\"https:\/\/urldefense.com\/v3\/__https:\/punjab.gov.pk\/node\/5690*:*:text=This*20initiative*20introduces*20the*20CM,and*20seeds*20through*20authorized*20vendors.__;I34lJSUlJSUlJQ!!N96JrnIq8IfO5w!gLqyNRxwlKiJRvcE8epaqQOKd89EwiNb316B34_jrJFGzfrKOWkkcUFxJYdsUoZ8XNl2fFxAztI3gskWNn3xEbjyO0r__WCvFE211qHewQ$\">Kissan Card<\/a>. This government-issued tool offers small farmers interest-free loans through Mastercard credit cards, who will transact digitally with agri-dealers through Mastercard\u2019s low-cost Tap-on-Phone acceptance solutions.<\/p>\n<p>\u201cWe are delighted to strengthen our relationship to bring added value and convenience across multiple aspects of our offerings. The collaboration will reinforce our position as Pakistan\u2019s fastest-growing digital bank focused on innovation, best-in-class products, customer experience, and digital solutions,\u201d said <strong>Nofel Daud, Chief Digital Officer, BOP<\/strong>.<\/p>\n<p>\u201cCollaboration with BOP, our key ecosystem partner, enables us to jointly launch new initiatives to drive financial inclusion, digitise payment flows, and provide greater financial access to underserved segments. We thank BOP for their trust in Mastercard as their principal partner across all portfolios and services. This new exciting partnership also enhances BoP\u2019s affluent proposition, provides enterprise-wide loyalty and innovation in the Islamic banking space, and boosts its customers\u2019 digital experience,\u201d said <strong>Arslan Khan, Country Manager, Pakistan and Afghanistan, Mastercard.<\/strong><\/p>\n","protected":false},"author":35800,"featured_media":555810,"parent":0,"template":"","categories":[41779,11376],"tags":[37446,12622,43493,43492,11929,43494,24263,35898,11727,39091,11420,24221,26485],"class_list":["post-565743","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-banktech","category-digital-banking","tag-apac-news","tag-b2b-payments","tag-bank-of-punjab","tag-bop","tag-card-payments","tag-commercial-digital-payments","tag-digital-technology","tag-fintech-solutions","tag-mastercard","tag-pakistan-fintech-news","tag-payments-as-a-service","tag-payments-solutions","tag-payments-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastercard &amp; Bank of Punjab team to enhance digital solutions<\/title>\n<meta name=\"description\" content=\"Mastercard has joined forces with the Bank of Punjab (BOP) to enhance the bank\u2019s proposition across consumer debit and credit,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/mastercard-bank-of-punjab-team-to-enhance-digital-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastercard &amp; Bank of Punjab team to enhance digital solutions\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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