{"id":526119,"date":"2021-12-15T05:09:07","date_gmt":"2021-12-15T05:09:07","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=526119"},"modified":"2021-12-15T05:19:20","modified_gmt":"2021-12-15T05:19:20","slug":"backbase-announces-partnership-with-blue-federal-credit-union","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/backbase-announces-partnership-with-blue-federal-credit-union\/","title":{"rendered":"Backbase announces partnership with Blue Federal Credit Union"},"content":{"rendered":"<p><a href=\"https:\/\/www.backbase.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-526121 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/12\/1632234966764.jpeg\" alt=\"Backbase, Engagement Banking technology, Blue Federal Credit Union, Wyoming, Credit Union, USA\" width=\"175\" height=\"175\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/12\/1632234966764.jpeg 200w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/12\/1632234966764-150x150.jpeg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/12\/1632234966764-100x100.jpeg 100w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/>Engagement Banking technology<\/a> provider Backbase recently announced that it is partnering with <a href=\"https:\/\/www.bluefcu.com\/\">Blue Federal Credit Union<\/a> (Blue), a leading credit union headquartered in Wyoming and serving communities throughout the Western United States, to reinvent the digital experience for all of Blue\u2019s retail and business banking members. The partnership will see Blue adopt Backbase\u2019s Digital Banking, Digital Sales and Digital Assist solutions for both lines of business.<\/p>\n<p>Following prior digital innovation initiatives to upgrade their physical infrastructure and core systems, adopt Microsoft Azure Cloud technology, and overhaul their middleware and customer relationship management systems, Blue selected Backbase as its technology partner to deliver a customizable front-end experience and replace a rigid, outdated UI\/UX. This collaboration is the latest move in Blue\u2019s efforts to elevate its digital infrastructure and serve as its members&#8217; lifelong champion. This improvement will enable the credit union to compete like a national bank and increase its market share across the United States.<\/p>\n<p>&#8220;We are always aiming to serve our members today, with an eye to the changes tomorrow may bring,&#8221; says Stephanie Teubner, President and Chief Executive Officer at Blue Federal Credit Union. &#8220;Partnering with Backbase allows Blue to discover pathways to our member&#8217;s possibilities and gives us the power to adapt and grow quickly.&#8221;<\/p>\n<p>Backbase\u2019s Digital Sales, Banking, and Assist solutions all work together seamlessly on Backbase\u2019s Engagement Banking Platform to deliver a frictionless, end-to-end digital experience for Blue members \u2013 while still providing the personalization and human touch members have come to expect from Blue. In addition, Backbase\u2019s Engagement Banking Platform offers out-of-the-box web and mobile apps to help Blue get their new member experience up and running quickly, as well as integrations with the leading third-party FinTechs to ensure. Blue members can meet all of their financial needs digitally on a single platform. At the same time, Backbase\u2019s flexible platform \u2013 in conjunction with <a href=\"https:\/\/ibsintelligence.com\/ibsi-news\/backbase-and-microsoft-partner-to-re-architect-banking-around-the-customer\/\">Microsoft\u2019s powerful Azure Cloud<\/a> capabilities \u2013 will allow Blue to innovate at scale and rapidly deploy new products and services.<\/p>\n<p>&#8220;Backbase is a game-changer for Blue,&#8221; adds Kent Richard, Chief Information Officer at Blue Federal Credit Union. \u201cWe have been working on our digital transformation for some time now, but our investment in Backbase moves us away from a product-centered online and mobile implementation to a digital experience, providing member solutions across all of our digital channels.\u201d<\/p>\n<p>\u201cWe are so impressed with Blue\u2019s ambition and their long-term business vision,\u201d says Vincent Bezemer, Senior Vice President, Americas at Backbase. \u201cBackbase firmly believes that the only way for financial institutions to stay competitive is to do away with the old, product-centric mindset that defined the banking industry for so many decades, and to completely reorient the experience to center the customer\u2019s needs at all times. Blue is fully aligned with this philosophy and has already made significant steps in this direction \u2013 and we\u2019re excited to help them get their digital transformation efforts all the way across the finish line.\u201d<\/p>\n","protected":false},"author":35276,"featured_media":526121,"parent":0,"template":"","categories":[11376],"tags":[11950,20853,16777,20856,19454,20855,11409,20852,11508,19285,20857,11416,20854],"class_list":["post-526119","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-digital-banking","tag-backbase","tag-blue-federal-credit-union","tag-credit-union","tag-digital-assist","tag-digital-experience","tag-digital-sales","tag-digital-transformation","tag-engagement-banking-technology","tag-europe","tag-microsoft-azure-cloud","tag-ui-ux","tag-usa","tag-wyoming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Backbase announces partnership with Blue Federal Credit Union<\/title>\n<meta name=\"description\" content=\"Engagement Banking technology provider Backbase announced that it is partnering with Blue Federal Credit Union, a leading credit union....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/backbase-announces-partnership-with-blue-federal-credit-union\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Backbase announces partnership with Blue Federal Credit Union\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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