{"id":524746,"date":"2021-11-24T10:03:42","date_gmt":"2021-11-24T10:03:42","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=524746"},"modified":"2021-11-24T10:03:42","modified_gmt":"2021-11-24T10:03:42","slug":"cellulant-to-power-payments-for-imalipays-drive-for-gig-workers-financial-inclusion","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/cellulant-to-power-payments-for-imalipays-drive-for-gig-workers-financial-inclusion\/","title":{"rendered":"Cellulant to power payments for ImaliPay\u2019s drive for Gig Workers&#8217; financial inclusion"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-516521 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation.jpg\" alt=\"Cellulant, ImaliPay, Africa, Kenya, Nigeria, Tingg\" width=\"175\" height=\"175\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation.jpg 200w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation-150x150.jpg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation-100x100.jpg 100w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation-60x60.jpg 60w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/Cellulant-Corporation-90x90.jpg 90w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/>ImaliPay, the one-stop <a href=\"https:\/\/www.imalipay.com\/\">financial platform<\/a> for Africa\u2019s gig workers, has partnered with pan-African <a href=\"https:\/\/cellulant.io\/\">payments<\/a> company Cellulant for its payments infrastructure and solutions in Kenya and Nigeria. The ease of making and receiving payments for freelancers will be significantly improved through this partnership and will change how gig workers experience making payments. The partnership will further drive financial inclusion by allowing ImaliPay users to access financial services quicker through Cellulant\u2019s payment rails.<\/p>\n<p>Sanmi Akinmusire, co-founder and COO of ImaliPay, says, \u201cMost of the financial services provided today are not designed with the gig workers in mind and our aim at ImaliPay is to build an ecosystem where gig workers can create a safety net around their work through savings, credit, and insurance that drives their productivity and economic empowerment.\u201d<\/p>\n<p>\u201cOur partnership with Cellulant is an important step in our journey to improve the financial health of gig workers on the continent by leveraging Cellulant\u2019s payment infrastructure to offer our customers an easy way to make and receive payments,\u201d commented Tatenda Furusa, co-founder and CEO of ImaliPay, speaking to the importance of the partnership to the business.<\/p>\n<p>The partnership is serendipitous for the two co-founders, both alumni of Cellulant, having worked at the company between 2013 and 2020. Tatenda worked in Cellulant Zimbabwe and then Cellulant Kenya as Technical Advisor to Co-founder Ken Njoroge, supporting the business strategy after Series C fundraising and Sanmi as the Chief Commercial Officer of Tingg Payments and Marketplace across Nigeria and Africa. The founding duo continues to contribute to the African FinTech growth story. ImaliPay\u2019s most recent accolade is receiving funding from Google through its Google for Black Founders Fund.<\/p>\n<p>Regarding the partnership, David Waithaka, Group Chief Business Officer at Cellulant, said, \u201cAt Cellulant, we\u2019re driven by our belief to provide solutions to everyday challenges across Africa by digitizing payments for various value chains. For us, it\u2019s about what people, businesses and communities can do when the movement of money becomes seamless, dependable and more transparent. We\u2019re proud to partner with Imali Pay, with whom we have shared values and ambitions, to grow the gig economy in Africa.\u201d<\/p>\n<p>Recently, <a href=\"https:\/\/ibsintelligence.com\/ibsi-news\/digital-payments-in-kenya-grow-beyond-pandemic-led-push-reports-cellulant\/\">IBS Intelligence<\/a> reported that the growth witnessed in Kenya is reflective of the payments landscape in the rest of Africa, reports Cellulant, with a noted shift in consumer behaviour.<\/p>\n","protected":false},"author":35276,"featured_media":516521,"parent":0,"template":"","categories":[11384],"tags":[12849,19985,15822,11438,19984,19983,12420,12341,19729],"class_list":["post-524746","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-payments","tag-africa","tag-black-founders-fund","tag-cellulant","tag-digital-payments","tag-gig-workers","tag-imalipay","tag-kenya","tag-nigeria","tag-tingg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cellulant to power payments for ImaliPay\u2019s drive for Gig Workers&#039; financial inclusion<\/title>\n<meta name=\"description\" content=\"ImaliPay, the one-stop financial platform for Africa\u2019s gig workers, has partnered with pan-African payments company Cellulant for its.......\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/cellulant-to-power-payments-for-imalipays-drive-for-gig-workers-financial-inclusion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cellulant to power payments for ImaliPay\u2019s drive for Gig Workers&#039; financial inclusion\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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