{"id":520629,"date":"2021-09-28T05:39:36","date_gmt":"2021-09-28T05:39:36","guid":{"rendered":"https:\/\/ibsintelligence.com\/?post_type=ibsi_news&#038;p=520629"},"modified":"2021-09-28T05:39:36","modified_gmt":"2021-09-28T05:39:36","slug":"openpayd-reveals-a-brand-appetite-for-embedded-finance-across-europe","status":"publish","type":"ibsi_news","link":"https:\/\/ibsintelligence.com\/ibsi-news\/openpayd-reveals-a-brand-appetite-for-embedded-finance-across-europe\/","title":{"rendered":"OpenPayd reveals a brand appetite for embedded finance across Europe"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-520630 alignright\" src=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/OpenPayd-1-300x300.jpg\" alt=\"\" width=\"175\" height=\"175\" srcset=\"https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/OpenPayd-1-300x300.jpg 300w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/OpenPayd-1-150x150.jpg 150w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/OpenPayd-1-100x100.jpg 100w, https:\/\/ibsintelligence.com\/wp-content\/uploads\/2021\/09\/OpenPayd-1.jpg 400w\" sizes=\"auto, (max-width: 175px) 100vw, 175px\" \/><a href=\"https:\/\/www.openpayd.com\/uk\">OpenPayd<\/a>, leading global payments and banking-as-a-service (BaaS) platform, revealed insights from the largest ever independent study of brand attitudes towards embedded finance. The OpenPayd data informs the report that Embedded finance surge to net \u20ac720bn for European brands by 2026, suggesting that 73% of brands plan to launch embedded financial services within the next two years.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Across the countries surveyed by OpenPayd, brands expect embedded finance to add \u20ac720.78 billion in revenue over the next five years. Despite 95% admitting to not fully understanding what embedded finance means, many encounters challenge hiring FinTech talent.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">On average, across the four main sub-sectors of embedded finance are banking, payments, insurance and lending; respondents expected to increase their current revenues by 7% over the next two years, 11% over the next five years and 15% over the next ten years.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">92% of brands plan to release offerings in the next five years. 91% only have a partial understanding of embedded finance, even though 73% say they plan to launch embedded finance offerings in the next two years, 18% in the next 12 months. Only 5% already have an embedded finance offering.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">More than 7 in 10 (71%) plan to build new internal fintech teams to work alongside BaaS partners and implement embedded banking offers, for example. However, demand for fintech talent already significantly outstrips supply, and this looks set to intensify.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Partnerships will be essential, but most respondents, senior executives from brands generating a minimum of \u20ac60m in annual revenue, cannot name appropriate embedded finance\/BaaS partners.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Iana Dimitrova, Chief Executive at <a href=\"https:\/\/ibsintelligence.com\/ibsi-news\/swissborg-selects-openpayds-banking-as-a-service-platform\/\">OpenPayd<\/a>, said: &#8220;It&#8217;s promising to see more and more customer-centricity from brands, who are anticipating mass shifts in consumer need and making ambitious plans to launch embedded financial services. We&#8217;re on the cusp of an embedded finance revolution across B2C and B2B sectors, which will peak in the next two years. However, navigating the complex maze of infrastructure providers with limited in-house experience slows down value creation of the otherwise significant \u20ac720 billion opportunity in Europe alone. No matter what, retailers, service-driven companies and all those in between are planning, partners will be essential helping to navigate the complexities and to innovate ahead of demand.&#8221;<\/span><\/p>\n","protected":false},"author":18,"featured_media":520630,"parent":0,"template":"","categories":[11378,11384],"tags":[11797,12938,13179,11904,13042,11508,11515,12679,11406],"class_list":["post-520629","ibsi_news","type-ibsi_news","status-publish","has-post-thumbnail","hentry","category-open-banking","category-payments","tag-api","tag-b2b","tag-b2c","tag-baas","tag-embedded-finance","tag-europe","tag-fintech","tag-openpayd","tag-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OpenPayd reveals a brand appetite for embedded finance across Europe<\/title>\n<meta name=\"description\" content=\"OpenPayd, leading global payments and banking-as-a-service (BaaS) platform, revealed insights from the largest ever independent study of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ibsintelligence.com\/ibsi-news\/openpayd-reveals-a-brand-appetite-for-embedded-finance-across-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OpenPayd reveals a brand appetite for embedded finance across Europe\" \/>\n<meta property=\"og:description\" content=\"IBS Intelligence (IBSi) is the world\u2019s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. 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